Serene Pek
Former banking leader • ICF PCC
Holds leaders steady when confidence wavers under sustained performance pressure. Calm, grounded coaching for sales leaders who need clarity under load.
The People You Think With When It Matters
When pressure rises, clarity doesn’t come from advice.
It comes from the right conversation.
The bench
Not one coach. Not random matches.
You’re supported by a curated bench of coaches who have led teams, carried targets, and made decisions with real consequences.
We don’t rotate you through styles. We match you to someone who can hold your context.
Our coaches
Each coach is here to help you think clearly when the pressure is real.
Hooi Chin Chow
Former Sales Director • Regional team leader
Helps leaders slow down thinking when results demand faster decisions. Brings structure and perspective when speed starts to blur judgment.
Atul Shah
Senior sales & operations leader
Brings structure when leaders face scale, systems, and people strain. Helps you think clearly when growth introduces friction you can’t outwork.
Colin Lee
Corporate leader & entrepreneur • ICF MCC
Holds clarity when leaders carry vision without alignment below. Supports decisive leadership when direction is clear but execution is not.
Fred Then
Serial entrepreneur • SME coach
Helps founders regain direction when complexity multiplies too quickly. Cuts through noise and re-centers decisions on what matters next.
Dr. Jennifer Lim
ICF PCC • Resilience & self-leadership
Supports leaders navigating emotional pressure that clouds decision-making. Helps restore steadiness, clarity, and follow-through under stress.
Edwina Woo
ICF PCC • Enneagram practitioner
Helps leaders notice patterns they’ve normalised but outgrown. Builds clarity through self-awareness when old instincts stop working.
Ryan Chew
Former military leader • Leadership coach
Grounds leaders when discipline and empathy need to coexist. Brings steadiness when leadership demands are high and signals are mixed.
Adrian Song
Associate Certified Coach • Cross-industry leader
Supports leaders through uncertainty when change feels personal. Helps you regain clarity when the next move is not obvious.
Yan Yuan Sng (YY)
Growth operator • Board advisor • Strategy
Works with leaders when effort is high but progress feels unclear. Brings operator thinking to decisions that affect momentum, teams, and outcomes.
Matching
How we match you
You don’t pick from a directory.
You tell us what you’re dealing with.
We pair you with the coach who fits the moment.
Standards
Experienced. Credentialed. Accountable.
All coaches meet recognised professional standards and operate under strict confidentiality.
More importantly, they’ve sat on the other side of the table.
When the problem shows up, you’re not alone.
Clarity doesn’t arrive on schedule.
Support shouldn’t either.